The Image Company :: Video, Print and Web Design
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A Video You May Never SeeP.E.A.C.H. Video for Phoebe Foundation
Recently The Image Company worked with Phoebe Foundation in Albany, Georgia to help create a multimedia presentation for a new Employee Giving Campaign. This program, called P.E.A.C.H. (Phoebe Employees Active in Community Health), was started several years back to encourage the employees of Phoebe Putney Memorial Hospital to make donations in support of the development of specific hospital service areas as well as in support of the wider community.
 This new campaign is special because it coincides with the 100th anniversary of the founding of the hospital. To honor the centennial, an Endowment Fund is being set up to help Phoebe grow over the next 100 years. Our part was to create a video that would inspire employees to invest in, not only current services, but also the long-term future of the hospital and the community.
Areas that were targeted for investment through employee giving were Phoebe's Cancer Services, Heart Services and Women's Service with Children's Services supported through the Children's Miracle Network. Phoebe is one of 170 Children's Miracle Network hospitals nationwide that bring hope to families whose children are in need of specialized medial care.
In addition to the special Endowment Fund, giving options also include a unique Employee Aid Fund that Phoebe set up to provide emergency assistance to employees in times of critical need. And to assist the wider community, employees are also given the opportunity to donate to the United Way.
To illustrate the various service areas, we interviewed employees who had needed to use them. From a woman living with stage 4 cancer, to a heart attack survivor, to a woman who lost consciousness while working, to a dad whose son needed to be in the  Neonatal Intensive Care Unit, we captured the poignancy of these stories from everyday life at Phoebe. To illustrate the commitment to Albany's future we had a fun afternoon shooting a bunch of kids playing on a playground, with close-ups of their beautiful, young faces as they spoke directly into the camera, "For our future!"
Our video presents the new campaign and all the options that employees can choose from to target their donations. Whether they are able to donate one dollar or thousands of dollars, employees decide how they want their money to be used. The goal is to enable anyone to give, even in small portions, so that collectively Phoebe employees can make a big difference.
You may never see this video, unless you're an employee of Phoebe Putney Memorial Hospital, but The Image Company worked hard to make this a clear and heartfelt presentation so that all involved could visually see and understand how they will be a part of investing in their community and their future.
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